digital ads
In Focus
Measuring the influencer effect
Influencer marketing has become a core part of every brand’s marketing. But does it benefit brands?
New Delhi:Â For Gurugram-based audibles and wearables brand Boat, choosing Bollywood actor Ranveer Singh as its brand ambassador was easy as the actor resonates with...
In Focus
Why are more and more retail brands advertising online?
With brands and retailers across categories reporting returns on investment ranging from 2%-10% from their digital ad spends, digital advertising is clicking for today's businessesNew Delhi: A whopping Rs 55,053 crore—that's the total advertising revenues digital platforms like Google India,...
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Latest News
Primark, Argos lead the UK’s hottest brands list
Both Primark and Argos achieved a 94% brand awareness among the respondents of the survey followed by Marks &...
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