digital advertising
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Advertising body ties up with CCPA to check misleading ads
PTI -
The CCPA has requested ASCI to forward any advertisement that is non-compliant with the ASCI Code and could potentially violate the Consumer Protection Act, 2019, along with its accompanying guidelinesMumbai: The Advertising Standards Council of India (ASCI) on Tuesday...
In Focus
Why are more and more retail brands advertising online?
With brands and retailers across categories reporting returns on investment ranging from 2%-10% from their digital ad spends, digital advertising is clicking for today's businessesNew Delhi: A whopping Rs 55,053 crore—that's the total advertising revenues digital platforms like Google India,...
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Latest News
Blur India: Scaling clean beauty to new heights
The brand aims to achieve a revenue target of Rs 12–14 crore in the coming year by expanding its...
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