digital advertising
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Advertising body ties up with CCPA to check misleading ads
PTI -
The CCPA has requested ASCI to forward any advertisement that is non-compliant with the ASCI Code and could potentially violate the Consumer Protection Act, 2019, along with its accompanying guidelinesMumbai: The Advertising Standards Council of India (ASCI) on Tuesday...
In Focus
Why are more and more retail brands advertising online?
With brands and retailers across categories reporting returns on investment ranging from 2%-10% from their digital ad spends, digital advertising is clicking for today's businessesNew Delhi: A whopping Rs 55,053 crore—that's the total advertising revenues digital platforms like Google India,...
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Latest News
2025 Marketing Forecast: 5 Trends to Watch
From hyper-personalisation to micro-influencers, 2025 is set to usher in a new era of marketing approachesBengaluru: Getting noticed by...
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