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Archies eyes 150% Q commerce growth, global expansion

The company also plans to open 15-20 new company-owned stores by the end of the financial year (FY) 2025 New Delhi: City-based gifting retailer Archies, which clocked Rs 6 crore in sales through quick commerce platforms like Blinkit, Zepto, and...

The phygital route to enhanced customer loyalty

When customers know they can rely on a brand to deliver a consistent and satisfying experience everywhere, they are more likely to return, recommend the brand to others, and develop a deeper, long-term connection with itIn an age where...
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Emami to expand male grooming play with Smart and Handsome, aims Rs 1,000-cr revenue in 3-4 yrs

The Kolkata-based firm has rebranded its 'Fair And Handsome' as 'Smart And Handsome' to expand appeal among millennials and...
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