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The phygital route to enhanced customer loyalty

When customers know they can rely on a brand to deliver a consistent and satisfying experience everywhere, they are more likely to return, recommend the brand to others, and develop a deeper, long-term connection with itIn an age where...
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Emami to expand male grooming play with Smart and Handsome, aims Rs 1,000-cr revenue in 3-4 yrs

The Kolkata-based firm has rebranded its 'Fair And Handsome' as 'Smart And Handsome' to expand appeal among millennials and...
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