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How does India shop online?

Over 60% of people prefer shopping via apps over websites with a clear preference for marketplace apps New Delhi: The day-to-day inception of new brands in the e-commerce ecosystem has changed the shopping behaviour of customers online. There have been...

Top 4 factors influencing consumer trust on E-commerce platforms

Consumers consider authenticity, professionalism, digital literacy, and payment gateways before trusting an e-commerce platform, finds Instamojo surveyA recent survey by retail solutions provider Instamojo revealed that authenticity, professionalism, digital literacy and payment gateways are the key factors that influence...
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Swiggy announces 5th ESOP liquidity programme worth $65 million

So far, the company has cumulatively enabled over Rs 1,000 crore of ESOPs liquidity over the five events, benefitting...
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