Digital marketing
In Focus
These 5 brands spend the least on advertising
These brands shell out the minimum for traditional advertising and yet manage to make a lasting impact on consumers
Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A...
Food
The Belgian Waffle Co’s ‘National Waffle Day’ draws massive crowds despite heavy downpours
The three-phased campaign with a theme of #GetWaffling conceptualised by SoCheers, offered delectable waffles at Rs 100
Mumbai: On 19 July, The Belgian Waffle Co, a waffle brand, celebrated National Waffle Day and witnessed a massive crowd during the campaign...
In Focus
Lulu Group unveils Kerala’s first AR billboard in Thiruvananthapuram
The 40 ft X 15 ft life-sized billboard is located near Fair Exports, Pattom, Thiruvananthapuram
Bengaluru:Â Multinational conglomerate Lulu Group became the first in Kerala to put up an augmented reality (AR) billboard for its marketing activities, according to the company's post on...
E-Commerce
Scaling for success: Five reasons why e-commerce businesses should partner with enablers
Strategies for choosing and collaborating with the right enablement partner in e-commerceNew Delhi: Redseer estimates e-commerce in India to grow nearly three times in the next three years to reach $163 billion by 2026, growing at a compound annual...
In Focus
Top five virtual fashion influencers to follow in 2023
Meet the top five fictional, computer-generated influencers that are sending the digital world into overdrive
Bengaluru: Virtual fashion influencers have been creating a splash in digital media marketing for the past few years. Despite their digitized appearance, these personas have...
IR Studio
Abhishek Ganguly, Puma: 43% of our biz in 2022 came from online
Abhishek Ganguly, outgoing managing director, PUMA India & South East Asia speaks to Group Managing Editor Rasul Bailay about the company’s growth—figures, focus and strategy. And how being a digital-first company has helped Puma become one of the top...
Analysis
UpScalio: Helping e-commerce startups scale
CEO and co-founder of e-commerce roll-up UpScalio Gautam Kshatriya explains how his company acquires startups and then nurtures them to grow
New Delhi: The rollup e-commerce wave has hit India in the recent years. The space, where small firms are...
Retail
Augmented and Virtual Reality Systems into the hands of Indian customer
The role of technology needs to be looked at from an entirely different perspective - companies will have to reshape their IT delivery method and leverage disruptive technologies to be able to gratify today’s tech savvy consumers.
Augmented reality is...
Retail
Why Digital Marketers Are Quickly Adopting HTML5
Modern retail has been the primary beneficiary of the meteoric rise of smartphones. Along with it, the advent of mobile advertising has completely transformed the digital marketing landscape. HTML5 plugs into this ecosystem remarkably well and the benefits are...
Retail
Making Product Photography As a part of core strategy
Ecommerce business is widening the market further and is reaching out to niche audiences and start-up firms. E-commerce sites are digital based, therefore correct use of images are highly essential for captivating consumer’s mind and choice. Inclusion of product...
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Latest News
Godrej Interio records 25% growth during festive season 2024
The brand witnessed double-digit growth across all zones, with North and Central India emerging as the strongest performing regionsBengaluru:...
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