Direct marketing

Actor Ram Charan will be seen in the new campaign of Manyavar named #TaiyaarHokarAiye marking the onset of the wedding and festive season Bengaluru: Men’s ethnic wear brand Manyavar has signed Indian actor Ram Charan as its new brand ambassador. Under...

In his new role, Mahnot will spearhead the brand's marketing, customer relationship management, visual merchandising, public relations and customer experience initiatives Bengaluru: Ethnic wear brand Soch Apparels has appointed Deepak Mahnot as its chief marketing officer (CMO), the company said in...

Marketing and branding experts reveal the secrets that businesses can use to build that build brands that stand the test of time and stay relevant New Delhi: While strategies and tools of brand building change over time, fundamentals are timeless. Sticking...

These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...