DIRECT-TO-CONSUMER

Looking ahead, Novamax aims to expand its product offerings into broader cooling solutions like air conditioners and refrigerators.New Delhi: Noida-based Novamax Appliances is on track to achieve a Rs 250 crore turnover this fiscal year, having already surpassed Rs...

A look at the journey of Campus Activewear which reached the milestones of selling 23.5 million pairs of shoes and a presence across 650 cities in India in less than two decades since its inceptionNew Delhi: Campus Activewear Ltd.,...

The integration has greatly expanded Kook's customer base, strengthened its presence in metropolitan areas, and streamlined its supply chain operationsNew Delhi: Kook, a leading brand in the ready-to-cook meal kit industry, on Monday said its monthly revenue jumped ten-fold,...

Launched in 2011, the jewellery brand offers a line-up of contemporary lifestyle diamond, gold, silver, platinum, gemstone and pearl fine jewellery tailored to various occasionsNew Delhi: Buying jewellery has traditionally been a ‘hands-on’ experience. Not any more though. In...

Trase was acquired by Upscalio in 2021 as part of its strategy to build a diversified portfolio of brands in utility categories New Delhi: Founders of the Delhi-based direct-to-consumer (D2C) footwear brand Trase have successfully reacquired their brand from the roll-up...

The company will use the funds to deepen its brand presence and recognition in existing markets, ramp up customer engagement on its platformNew Delhi: Global D2C Ayurveda brand, The Ayurveda Experience has secured $27 million (about Rs 224 crore)...

The event witnessed the interest of over 400 delegates and the participation of over 200 businesses from across the region New Delhi: Gurugram-based e-commerce enabler SaaS platform Unicommerce successfully concluded the 6th edition of its business-centric event, e-Kumbh, in New...

Its latest store is located at Gokulam Galleria Mall, Arayidathupalam, Kozhikode Bengaluru: Mumbai-based direct-to-consumer apparel brand The Souled Store has entered Kerala with its first retail store in Calicut, an industry official wrote on social media on Friday. The new...

The retail major has partnered with ingenuity to facilitate its foray into the American market New Delhi: Aditya Birla Fashion and Retail Ltd. (ABFRL) will partner with Ingenuity, a commerce solution provider, to support the launch of its brand, Jaypore,...

Located at Nexus Mall in Amritsar, Punjab, the store showcase the brand's latest athleisure wear collectionsBengaluru: The athleisure wear brand Edrio, a part of the North Indian textile conglomerate Oswal Group has launched its first physical store in the...