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Indian consumers prefer ‘offers’ faster online than offline: Report

The research reveals that online buyers are more price sensitive and avail more offers compared to offline buyersBengaluru: As many as 86% of online consumers in India are willing to take up offers while the offline offer uptake stands...

Valentine’s Day 2024: Brands bet big on the business of love

As Valentine’s Day 2024 fever catches up, brands expect a 25%-300% growth in revenue or salesBengaluru: Encouraged by robust growth during V-Day last year, leading brands across categories are looking forward to their Valentine’s season becoming more special this year with...

47% of Indians to spend over Rs 10,000 on festive shopping: Report

ShareChat and Moj Festive Report 2023 foresees a significant jump in the spending plans of Indians this year during festivitiesMumbai: As many as 47% of Indians are expected to spend over Rs 10,000 on festive purchases, which is about...
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Digital Icon : Rakesh Bali

Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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