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Fashion industry leaders unite against discounting, embrace data-driven personalization

As fashion evolves from mere aesthetics to a reflection of personal identity, industry leaders at India Fashion Forum (IFF) 2024 underscored the imperative of prioritizing consumer insightsBengaluru: Industry titans urged a paradigm shift away from discounting and towards data-driven...
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71% of consumers want generative AI integrated into their shopping experiences: Report

Over half (58%) of consumers have replaced traditional search engines with Gen AI tools for product/service recommendations, up from...
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