Discounts and customer behaviour
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Flipkart Iris to provide brands with insights on customer behaviour
PTI -
Iris will help brands make data-driven decisions that can significantly improve conversion rates and salesNew Delhi: E-commerce company Flipkart on Monday launched Flipkart Iris, a platform designed to provide insights about customer behaviour to brands.Iris will provide brands with...
Leaders Ink
How to give discounts without burning cash
Strategies that can satisfy the customer’s mental need for a discount without eating into a brand’s profitabilityA discount directly translates to offering products and services at slashed prices which attracts customers. Discounts can help unlock non-moving inventory, promote new...
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Latest News
Haldiram Snack to invest Rs 300 crore in Bihar; will set up manufacturing plant
The manufacturing plant is expected to be operational by mid-2027Patna: Haldiram Snack, a leading player in the packaged food...
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