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Disrupt

Streetwear, Don’t Care: New genre goes from fashion fad to timeless trend

The current state of fashion in India is dynamic, disruptions are common, and people are no longer scared to experiment. One fashion genre which is changing the way people look dress is streetwear. This genus is all about a...

Year-Ender: Fashion & accessory retail brands launched in India in 2018

India’s fashion retail industry is poised to cross €85 billion by the end of 2022. According to a Technopak study, the men’s share of the fashion market is substantially higher than that of women, though the gap is reducing,...

Rannvijay Singh introduces his fashion label Disrupt

TV's popular reality show Roadies' ex-contestant-turned-VJ-turned-actor, Rannvijay Singh who has constantly floored us with his fashion fix and style picks; now steps into fashion couture with his label, Disrupt – Defy Ordinary. The brand new fashion label has been...
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Emami to expand male grooming play with Smart and Handsome, aims Rs 1,000-cr revenue in 3-4 yrs

The Kolkata-based firm has rebranded its 'Fair And Handsome' as 'Smart And Handsome' to expand appeal among millennials and...
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