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The seed funding round of Mabel was led by Whiteboard Capital, Sauce VC and Incubate Fund Mumbai: Mabel, an online jewellery shopping platform, raised $1.5 million in seed financing led by Whiteboard Capital, Sauce VC and Incubate Fund. The company plans...

To understand undergarments, one must comprehend that they are typically items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments...

Innerwear is no longer a basic need. Earlier it was all about giving shape to the human form as per global and popular standards of physique and human structure. Innerwear is now about intimacy, security and comfort. It has...

The innerwear market has come a long way in India. From being just a functional wear category to becoming a fashion quotient, the segment has brilliantly created a niche for itself. With the rising incomes, passion for fashion and...

The need for speed and the need for comfort have together made way for comfort wear. And today, satiating the comfort needs of customers, the knitwear industry in India has boarded the ship of holistic growth.The augmenting popularity of...

Gone are the days when innerwear was positioned only as a garment of requirement. Today, among the core apparel categories, innerwear is all poised to be a prospectively flourishing segment with a slew of comfortable and innovative products that...