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5 ways fashion brands can use Instagram to boost sales

With restricted movement and extended lockdowns around the world, the internet has become, for almost everyone, the fundamental medium of engagement. The result is a big spike in digital commerce, a phenomenon that is expected to be a mainstay...

How is male grooming sector booming in India

Men’s grooming products, over the last few years, are beginning to collect more and more shelf space and mind share as the consumer warms up to the idea of grooming as an essential and regular activity. The market, over...
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Digital Icon : Rakesh Bali

Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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