e-commerce brand
E-Commerce
Brand trust trumps discounts and reviews for over 67% of shoppers: Survey
Resale value is the least influential factor at 15%, followed by recommendations from friends at 26% and product affordability at 30%
Bengaluru:Â As many as 67% of consumers prioritise trusted brands when purchasing new products or services online in the past...
E-Commerce
Shopsy records 60% spike in customers during Mega Shopping Dhamaka sale
Shopsy offered over 160 million products with free delivery and it witnessed 41% of new users being first-time shoppers on the platform
Bengaluru: Shopsy, a hyper-value e-commerce platform from Flipkart, has recorded 60% increase in new customers and a 50%...
E-Commerce
Flipkart Iris to provide brands with insights on customer behaviour
PTI -
Iris will help brands make data-driven decisions that can significantly improve conversion rates and salesNew Delhi: E-commerce company Flipkart on Monday launched Flipkart Iris, a platform designed to provide insights about customer behaviour to brands.Iris will provide brands with...
E-Commerce
Amazon India launches ‘Sushruta’, a wellness program for truck drivers
A series of health camps are being organised in Bengaluru, Manesar (Haryana), and other parts of the country for truck drivers, offering screenings for over 70 health parameters
Bengaluru:Â E-commerce platform Amazon India has launched Sushruta, a health and wellness program...
Fashion & Lifestyle
Ajio unveils ethnic collection Inspired by Netflix series Heeramandi: The Diamond Bazaar
Launched under Ajio’s House of Ethnics, the limited-edition collection will offer over 250 stylesBengaluru: Reliance Retail’s fashion e-commerce platform Ajio has unveiled an ethnic collection inspired by Netflix and filmmaker Sanjay Leela Bhansali’s series Heeramandi: The Diamond Bazaar, the...
Fashion & Lifestyle
Myntra attracted 75 million new users in the last 12 months
Monthly active users on the platform touched 60 million mark at peak, with six million customers making 30 visits to the platform each month on an averageBengaluru: E-commerce marketplace Myntra attracted approximately 75 million new users in the last...
Fashion & Lifestyle
French apparel brand Kiabi to enter India with Myntra
The association with Myntra will help Kiabi to tap into the premium fashion audiences across the country with the French fashion brand's range of over 500 products across categories, including co-ord-sets, dresses and t-shirts among others
Bengaluru:Â French affordable fashion brand...
Fashion & Lifestyle
Aussiebum eyes 3-5% share of Indian innerwear market by 2026: CEO Sean Ashby
Founder and CEO Sean Ashby on the Australia-based innerwear brand’s positioning, strategies and plans for India
New Delhi: Sean Ashby started Aussiebum in 2001 selling nylon swimwear out of the trunk of his car. The humble venture is today a...
Leaders Ink
How 5000 year-old Ayurveda is adapting to digital commerce
As traditional wisdom is converging with contemporary technology and changing consumer preferences, the entire Ayurveda industry is moving towards a new-age worldNew Delhi: The roots of Ayurveda trace back to 5000 years in India. It is an ancient medical...
Fashion & Lifestyle
Myntra onboards Victoria’s Secret Beauty in association with Apparel Group
To begin with, Victoria’s Secret will offer over 300 options on Myntra, covering segments like mist and lotions, body care, perfumes, bags and walletsBengaluru: Fashion e-commerce platform Myntra has expanded its international brands portfolio by adding Victoria's Secret Beauty...
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Latest News
Swiggy announces 5th ESOP liquidity programme worth $65 million
So far, the company has cumulatively enabled over Rs 1,000 crore of ESOPs liquidity over the five events, benefitting...
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