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Brand trust trumps discounts and reviews for over 67% of shoppers: Survey

Resale value is the least influential factor at 15%, followed by recommendations from friends at 26% and product affordability at 30% Bengaluru: As many as 67% of consumers prioritise trusted brands when purchasing new products or services online in the past...

Flipkart Iris to provide brands with insights on customer behaviour

Iris will help brands make data-driven decisions that can significantly improve conversion rates and salesNew Delhi: E-commerce company Flipkart on Monday launched Flipkart Iris, a platform designed to provide insights about customer behaviour to brands.Iris will provide brands with...

Govt’s hackathon gets innovation solutions to detect dark patterns in e-commerce platforms

The solutions received span a broad spectrum of technologies and approaches, tailored to address 13 specified dark patterns identified by the Consumer Affairs MinistryNew Delhi: The government has received innovative solutions for detecting dark patterns on the e-commerce platforms...

French apparel brand Kiabi to enter India with Myntra

The association with Myntra will help Kiabi to tap into the premium fashion audiences across the country with the French fashion brand's range of over 500 products across categories, including co-ord-sets, dresses and t-shirts among others Bengaluru: French affordable fashion brand...

Timex Group India closes Q3 FY23-24 with double-digit growth

Growth in licensed brands and e-commerce channels accelerated revenue New Delhi: Watchmaker Timex Group has reported double-digit growth with continuous growth momentum in the Q3 FY23-24, a release by the company said. The quarter saw a revenue growth of 11% over the...

How 5000 year-old Ayurveda is adapting to digital commerce

As traditional wisdom is converging with contemporary technology and changing consumer preferences, the entire Ayurveda industry is moving towards a new-age worldNew Delhi: The roots of Ayurveda trace back to 5000 years in India. It is an ancient medical...

Shiprocket plans to disburse Rs 100 crore to small and medium businesses

The company has already enabled around 150 SMBs with access to vital growth capital and disbursed over Rs 35 crore via Shiprocket CapitalMumbai: E-commerce platform Shiprocket on Tuesday said it plans to disburse around Rs 100 crore to the...

Pepe Jeans aims Rs 2,000 crore sales in the next 3 years, to add over 100 stores

Pepe Jeans is now focusing on the expansion of its network of brand stores and fast-growing e-commerce channelsNew Delhi: Denim brand Pepe Jeans London aims for sales of around Rs 2,000 crore from the Indian market and plans to...
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Swiggy announces 5th ESOP liquidity programme worth $65 million

So far, the company has cumulatively enabled over Rs 1,000 crore of ESOPs liquidity over the five events, benefitting...
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