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Brand trust trumps discounts and reviews for over 67% of shoppers: Survey

Resale value is the least influential factor at 15%, followed by recommendations from friends at 26% and product affordability at 30% Bengaluru: As many as 67% of consumers prioritise trusted brands when purchasing new products or services online in the past...

Nykaa board appoints Santosh Desai as Independent Director

Nykaa’s current board of directors comprise 10 members who offer their expertise in different business strategy New Delhi: Mumbai-based e-commerce company Nykaa which sells beauty, fashion and lifestyle products has announced the appointment of brand consultant Santosh Desai as an Independent...

Myntra attracted 75 million new users in the last 12 months

Monthly active users on the platform touched 60 million mark at peak, with six million customers making 30 visits to the platform each month on an averageBengaluru: E-commerce marketplace Myntra attracted approximately 75 million new users in the last...

E-commerce marketplaces Mahacomparison

Comparing Amazon, Myntra, Flipkart and Meesho on various parameters including product discovery, latency, product catalogue, checkout experience and paymentsIndiaRetailing Insights: For about 37% of consumers, the delivery and returns experience of an e-commerce entity matters the most, a poll...

Cost structure of logistics biggest challenge for e-commerce: Flipkart CEO

The e-commerce company has plans to transition its delivery fleet to electric vehicles by 2030 New Delhi: E-commerce in India is at a nascent stage and cost structure of logistics is the biggest challenge for the segment, a top official...
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Swiggy announces 5th ESOP liquidity programme worth $65 million

So far, the company has cumulatively enabled over Rs 1,000 crore of ESOPs liquidity over the five events, benefitting...
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