e-commerce shoppers

From increase in GenZ spending to channel switching, these consumer trends are driving growth in retail Tech-savvy consumers are increasingly demanding a seamless blend of digital and physical channels to discover, research, compare, and purchase products at the best prices....

Here's why experts favour customer retention over acquisition in online commerceNew Delhi: A report by customer engagement platform MoEngage found that over 62% of customers uninstalled their e-commerce applications within the first week of downloading them.Retention is increasingly becoming more...