e-commerce shoppers
In Focus
5 consumer trends dominating retail
From increase in GenZ spending to channel switching, these consumer trends are driving growth in retail
Tech-savvy consumers are increasingly demanding a seamless blend of digital and physical channels to discover, research, compare, and purchase products at the best prices....
E-Commerce
The rewards of customer retention in e-commerce
Here's why experts favour customer retention over acquisition in online commerceNew Delhi:Â A report by customer engagement platform MoEngage found that over 62% of customers uninstalled their e-commerce applications within the first week of downloading them.Retention is increasingly becoming more...
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Latest News
Dairy FMCG trends 2025: What’s driving consumer demand and purchase decisions
Understanding the key trends driving consumer demand and purchase decisions becomes critical for dairy brands to stay relevant and...
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