e-commerce shoppers
In Focus
5 consumer trends dominating retail
From increase in GenZ spending to channel switching, these consumer trends are driving growth in retail
Tech-savvy consumers are increasingly demanding a seamless blend of digital and physical channels to discover, research, compare, and purchase products at the best prices....
E-Commerce
The rewards of customer retention in e-commerce
Here's why experts favour customer retention over acquisition in online commerceNew Delhi:Â A report by customer engagement platform MoEngage found that over 62% of customers uninstalled their e-commerce applications within the first week of downloading them.Retention is increasingly becoming more...
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Latest News
Parle, Britannia, and Amul named as top 3 most chosen in-home FMCG brands: Report
On a global scale, the five most chosen FMCG brands are Coca Cola, Colgate, Maggi, Omo and Knorr
Bengaluru:Â Parle Products...
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