e-commerce strategies

Sreekanth Chetlur, chief e-commerce officer, of Shoppers Stop, speaks about the three-decade-old physical-first department store chain’s e-commerce journey, goals and strategies New Delhi: With over 15 years of experience in digital, e-commerce, and omnichannel operations across diverse industries including retail,...

Strategies that can satisfy the customer’s mental need for a discount without eating into a brand’s profitabilityA discount directly translates to offering products and services at slashed prices which attracts customers. Discounts can help unlock non-moving inventory, promote new...