e-commerce strategies
Fashion & Lifestyle
Customers do not see ShoppersStop.com as just another e-commerce site: Sreekanth Chetlur, Chief E-commerce Officer
Sreekanth Chetlur, chief e-commerce officer, of Shoppers Stop, speaks about the three-decade-old physical-first department store chain’s e-commerce journey, goals and strategies
New Delhi: With over 15 years of experience in digital, e-commerce, and omnichannel operations across diverse industries including retail,...
Leaders Ink
How to give discounts without burning cash
Strategies that can satisfy the customer’s mental need for a discount without eating into a brand’s profitabilityA discount directly translates to offering products and services at slashed prices which attracts customers. Discounts can help unlock non-moving inventory, promote new...
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Latest News
Chai Sutta Bar opens 2 outlets in Bengaluru
The newly launched CSB outlets are located at Kalyan Nagar and NagarbhaviBengaluru: Quick service restaurant (QSR) chain Chai Sutta...
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