e commerce

CONVERGENT POS The way customers prefer to pay is bound to change in 2016. Handheld point-of-sale (POS) systems with a cloud-based back-end have proven to be the device of choice by customers to make payments. They also result in more...

The e-commerce market in India is expected to touch the US $38 billion mark in 2016, a huge 67 per cent jump over the US $23 billion revenues for 2015, according to an ASSOCHAM report. "India's e-commerce market was worth...

In a year when technology was arguably the most powerful influencer of consumption in India, brick-and-mortar retailers became the new 'traditionals'. Monies and press coverage appeared to be dominated by the many adventures of the online virtuosos, who captured...

It is imperative to understand the similarities and differences between the B2C and B2B worlds. Let’s face it, purchasing something for yourself at home only requires a few keystrokes and the virtual swipe of your credit card. Conversely, corporate buying...

With e-commerce picking up pace in India, more and more consumers are complaining  of poor physical retail experience. Brands often lament the poor feedback they receive  from customers. This is widening the divide between brands and consumers, but as...