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How Big Data Management and Analytics is changing the face of the Retail Industry

Retailers can and do collect a wealth of data on their consumers, who in return for sharing their information, expect valuable experiences with the brand. The retailers who fully exploit this data to deploy consumer engagement programs would be...
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Parle, Britannia, and Amul named as top 3 most chosen in-home FMCG brands: Report

On a global scale, the five most chosen FMCG brands are Coca Cola, Colgate, Maggi, Omo and Knorr Bengaluru: Parle Products...
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