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PAYBACK's Gaurav Khurana on why loyalty programs work in India
Gifts! Who does not like receiving gifts? In retail, the moment you reward your customer with a freebie or a gift, chances are you shall be tying him down to your brand for a good amount of time, or,...
Retail
Payback acquires majority stake in i-mint
Germany-based Payback, one of the largest loyalty programme companies in Europe, together with domestic private equity company Peepul Capital, has acquired 86 per cent stake in i-mint, India’s leading loyalty programme company. The deal is valued at $30 million....
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Digital Icon : Rakesh Bali
Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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