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PAYBACK's Gaurav Khurana on why loyalty programs work in India
Gifts! Who does not like receiving gifts? In retail, the moment you reward your customer with a freebie or a gift, chances are you shall be tying him down to your brand for a good amount of time, or,...
Retail
Payback acquires majority stake in i-mint
Germany-based Payback, one of the largest loyalty programme companies in Europe, together with domestic private equity company Peepul Capital, has acquired 86 per cent stake in i-mint, India’s leading loyalty programme company. The deal is valued at $30 million....
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Latest News
Hygiene Brand Pee Safe hires Arijit Sen as VP
The company aims to achieve robust sales and garner lion’s share in the Rs 8000 crore feminine hygiene market.
New...
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