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Traders to protest against FDI in e-commerce

Traders from across the country have not welcomed the Government's decision to allow 100 per cent FDI in B2C online market and have decided to stage a protest against it. Around 10,000 trade organisations from across the country are...

Amazon is India's most trusted e-com brand: Survey

World's largest e-retailer Amazon is India's most trusted online shopping brand followed homegrown Snapdeal and Flipkart, a survey conducted by Trust Research Advisory has concluded. Other firms that figure in the top 10 trusted online shopping brands are Ebay, Myntra,...

PayPal ties up with Shopmatic to allow merchants expand globally

Digital payments firm PayPal has tied up with ecommerce platform solutions provider Shopmatic to enable its merchants to expand their sales globally. This is PayPal's first tie-up with an Indian partner. Shopmatic provides ecommerce solutions to merchants. PayPal has been...

Myntra to launch outdoor fashion brand The North Face in India

App-only fashion retailer Myntra has reportedly signed an exclusive deal with US-based apparel, equipment and footwear retailer The North Face to sell the latter's  merchandise in India from January 11. "We are happy to add yet another renowned fashion label...

Flipkart introduces global brand licensing for Indian sellers

Indian e-commerce major Flipkart has come up with a new brand licensing initiative to ease the process for international brands entering India and to offer consumers more authentic and branded merchandise. Introduced under Flipkart's seller programmer the initiative is “a...

eBay brings ‘Black Friday’ to India

While Black Friday, the holiday shopping season leading upto Christmas in USA, will be celebrated on November 27 globally, eBay India has brought the popular promotion seven days early in India. eBay on Friday (November 20) launched the 'Black Friday'...

6 Tips to Secure Enterprise Data

With the continuing strides into data-centric operations, retailers are today staring at an unprecedented risk from data breach. Millions of customers' financial information as well as billions worth transactions are at stake, thanks to the rapid proliferation and advancement...

7 Retailers Profiting From Big Data

According to a report by analytics major McKinsey, some leading retailers are turning the promise of Big Data into reality. An analysis of more than 250 entities over 5 years has revealed that companies that have established Big Data...

The Future of Couponing – from Affiliate Marketing Tool to Sales Enabler

While in the western markets, both consumers and brands have mastered the art of couponing, Indian counterparts are now starting to warm up to the concept. Couponing has been a very popular strategy used by western brands to generate...

Why Malls In Future Will Have "Shopping Screens"

A leading retail innovation company launched an experiment to see how digital and brick-and-mortar shopping work together. It created what's called "Shopping Screens" inside a conventional high-street mall to test this new concept. The convergence of technology has thrown open...
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Digital Icon : Rakesh Bali

Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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