eteenz
Fashion & Lifestyle
Demystifying character licensing in kidswear
A visit to the kidswear section of any MBO will bring alive the importance of character licensing and how the characters from animated films like Frozen, Minnions, etc., and cartoons like Chhota Bheem and Mickey Mouse rule the category....
Fashion & Lifestyle
Character Licensing: Powerful growth instrument for kidswear brands
Character and entertainment licensing is one of the largest segments of the licensing business, and is probably the part most recognized by the general public. This category of licensing encompasses properties springing primarily from feature films, television shows, video...
Fashion & Lifestyle
15 brands redefining kidswear in India
The kidswear segment is one of the fastest growing segments in the Indian apparel market. The market was worth Rs 59,520 crore in 2015 and accounted for 20 per cent of the total apparel market of the country. It...
Retail
Eteenz launches exclusive outlet in Kolkata
Eteenz, the value kidswear brand owned by Dhananjay Apparels, has launched its first exclusive brand outlet at City Centre in Kolkata. Spread over 400 sq.ft area, the store marks the brand's entry into the booming kidwear retail market in...
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Latest News
Decathlon unveils new store at Phoenix Marketcity, Mumbai
The store introduces a bespoke customization service, allowing customers to personalize jerseys, t-shirts, caps, and shoes in just 10...
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