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experiential retailing

Beyond price tags: How retailers redefine retail through experience

Retailers across categories are adopting experiential retailing to foster connections with customers, enhance brand loyalty, and differentiate from competitors Bengaluru: The role of retail stores has evolved beyond merely facilitating transactions. Brands and customers alike are seeking something deeper, shifting their...

Reliance Retail’s Azorte enters Delhi

This will be Azorte’s 12th store in India and its first in DelhiNew Delhi: Reliance Retail's premium lifestyle and fashion store chain Azorte has opened its first store in Delhi at the Vegas Mall, Dwarka, a social media post by...
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India ice cream market expected to touch Rs 45,000 cr in next 3 years: IICMA

Though seasonal in nature, the market has witnessed huge growth helped by rise in disposable incomes, changing consumer preferences,...
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