FableStreet

Myntra will provide end-to-end support services focusing on building awareness, driving consideration and conversations to D2C brands across categories including fashion, footwear, accessories and home Bengaluru: Fashion e-commerce marketplace Myntra has introduced the ‘Rising Stars’ programmeme to scale D2C (direct to...

IndiaRetailing brings you a series in which we highlight the brand icons in India’s thriving fashion and lifestyle industry. This week, the spotlight is on Ayushi GudwaniMumbai: No business can survive for long without a vision; even if it...

As India is paving its way toward modernization, gender roles are gradually changing with women no more being confined to houses. Indian women multitask – they are homemakers, decision makers, able and skilled workers all rolled into one.Women are...

FableStreet, a digitally native, home-grown apparel brand for professional women has appointed Adarsh Sharma as the Chief Revenue Officer. The appointment comes as the brand looks to scale new heights having successfully maneuvered its way through the challenges thrown...

India – and the world – has been forced to deal with the ramifications of COVID-19, health consequences, economic crisis, job loss, struggle for a livelihood for many. Every sector has been affected by the pandemic one way or...

The pandemic has changed the way consumers used to consume fashion. With most consumers switching to working from home, there has been a shift in consumer focus from fast fashion and occasion wear to comfortable, easy and value-for-money clothing...

The COVID-19 pandemic left many a retail operation in the lurch, with stores shutting down worldwide and online operations left high and dry with the supply chain not functioning due to a global lockdown. As lockdowns are easing, and...

COVID-19 has impacted lives, industries and global economies in a massive way. The worst hit are retailers and brands, who have had to shut shops amid a severe lockdown imposed by the government to stop the spread of the...

Ayushi Gudwani is the Founder and Chief Executive Officer of FableStreet. Unable to find well-fitted and comfortable western work-wear for herself in the Indian market Ayushi had the vision of manufacturing and delivering international quality work-wear especially designed to fit...

The women’s casual wear category in India has broadened from basic salwar-kameez and jeans and T-shirts to designer wear with emphasis on styling and comfort. With rising incomes, passion for fashion and need for comfort, this segment has evolved...