Fashion brand

Manish Kapoor, managing director of Pepe Jeans in India, talks about the company’s three-decade journey and the digital transformation of its stores, manufacturing process and the whole supply chain New Delhi: Pepe Jeans was one of the earliest apparel companies...

In his new role, Mahnot will spearhead the brand's marketing, customer relationship management, visual merchandising, public relations and customer experience initiatives Bengaluru: Ethnic wear brand Soch Apparels has appointed Deepak Mahnot as its chief marketing officer (CMO), the company said in...

The new omnichannel-enabled retail store, located at Indiranagar, Bengaluru, covers an area of 4,500 sq. ft., and is Wrangler’s biggest store in the world Bengaluru: Lifestyle brand Wrangler has launched its first flagship store in India. The new omnichannel-enabled retail store...

The new campaign is built around multiple ad films starring the rapper which reiterate the brand image while building on the rapper’s youthful imageBengaluru: American denim and casual apparel brand Lee has launched its new festive season campaign titled...

The new Azorte store is spread over 22,000 sq. ft. of retail space and is located at the Viviana Mall in Thane Bengaluru: Azorte, a premium fashion and lifestyle store chain by Reliance Retail, has launched its third store in Mumbai,...

In the one-year partnership, Kaif will be seen in Uniqlo’s campaign films across digital and offline channels Bengaluru: Japanese fashion retailer Uniqlo has onboarded Bollywood actress Katrina Kaif as its first brand ambassador in India, the company said in a...

Available on the Myntra app and launched right ahead of Myntra’s annual festive event, Big Fashion Festival (BFF), the chatbot is all set to assist usersBengaluru: Fashion e-commerce platform Myntra has introduced conversational AI (artificial intelligence) -powered chatbot Maya,...

In line with its growth strategy, Soch launched 18 new stores in the previous year and is aiming to double the number of new stores in the current year Bengaluru: Women's ethnic wear brand Soch has exceeded Rs 400 crore revenue...

The three Gap stores are located in Udupi, Hyderabad and Mysore Bengaluru: Reliance Retail, the retail arm of Reliance Industries has opened three brick-and-mortar stores of Gap, the global clothing and accessories brand in South India, a company official wrote on...

The new outlet is located at Phoenix Marketcity, Chennai, and is spread across 2,000 sq. ft. of retail space Bengaluru: High-street menswear brand Indian Terrain has launched its newly redesigned flagship store in Chennai, the retailer said in a press release...