Fashion

Damensch, a D2C lifestyle brand has raised $16.4mn (INR 122.5 crores) in series B round funding led by A91 Partners, an official statement highlighted. The statement also highlighted that the existing investors includes Saama Capital, Matrix Partners and Whiteboard Capital...

The COVID-19 pandemic has accelerated the shift away from brick-and-mortar stores to digital shopping, as millions of consumers worldwide turned to webshops amid the lockdown. This Coronavirus-led boom in online sales caused a surge in the number of users...

Fashion executives and business leaders are currently focusing on crisis management and contingency planning, but eventually we must shift towards re-imagning our industry altogether. How will dramatic shifts in the world impact fashion and what can be done to...

Fashion, according to most dictionaries, is described as the latest style of clothing, hair, decoration, or behaviour. I feel it goes deeper than that. Fashion speaks to the core human desire to be a part of something larger, of...

There has never been a better time for global fashion brands and retailers to be in India than today. Slated to become the youngest country by 2021, India has a sizeable chunk of millenials. It's only natural, thus, for fashion...

We have evolved as a society from the primary purpose of fabrics and clothes used as a bare necessity, to now experimenting with diff erent fabrics and designs as part of one’s style statement and defi ning aspect of...

92.4 per cent of Indians feel real pleasure when shopping online. With 46.5 per cent of 18-34 years old consumers purchasing online at least once a day, finds out a recent study by global marketing and technology agency DigitasLBi, India,...

Behavioural marketing solutions company SaleCycle, has recently released the results of its Remarketing Report for Q2 2016, which says that more people abandoned their online purchases in Asia Pacific (APAC) than in any other region globally in the last...

As e-commerce continues to grow and consumers increasingly turn to the web or an app to find products they need, e-tailing is slowly but gradually witnessing a shift from a plain-vanilla listing of products towards personalisation for consumers, through...

Retail, by definition, has lived many lives. From the familiar brick-and-mortar to the boundary-less e-commerce, each aspires to outlive its competitors by inspiring a new set of attitudes and behaviours in customers. In this ever-changing environment, a few companies...