Fashion

We have evolved as a society from the primary purpose of fabrics and clothes used as a bare necessity, to now experimenting with diff erent fabrics and designs as part of one’s style statement and defi ning aspect of...

92.4 per cent of Indians feel real pleasure when shopping online. With 46.5 per cent of 18-34 years old consumers purchasing online at least once a day, finds out a recent study by global marketing and technology agency DigitasLBi, India,...

Behavioural marketing solutions company SaleCycle, has recently released the results of its Remarketing Report for Q2 2016, which says that more people abandoned their online purchases in Asia Pacific (APAC) than in any other region globally in the last...

As e-commerce continues to grow and consumers increasingly turn to the web or an app to find products they need, e-tailing is slowly but gradually witnessing a shift from a plain-vanilla listing of products towards personalisation for consumers, through...

Retail, by definition, has lived many lives. From the familiar brick-and-mortar to the boundary-less e-commerce, each aspires to outlive its competitors by inspiring a new set of attitudes and behaviours in customers. In this ever-changing environment, a few companies...

Fabindia, India's very own ethnic wear brand has clsoed a deal with UK based womens wear brand EAST for 25 per cent of their stake. The amount of the deal has not been disclosed. FabIndia will have an option...

Trent, the company behind multi-brand fashion retailer Westside, will soon open an exclusive womenswear outlet in Delhi. The store is expected to stock popular western and traditional wear brands along with its private labels for women in all age...