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Fashionara

5 startups that shut shop in 2016

It has been a tough year for e-commerce companies, which have been hard hit by market realities this year, their fund-raising game drastically lowered. Where 2015 led to a jump in registering startup-preneurs, 2016 proved to be a U-turn of sorts as...

Arun Sirdeshmukh, Head Fashion, Amazon India

Former co-founder of Fashionara.com Arun Sirdeshmukh has been hired by Amazon India to head its fashion portfolio. The position has been vacant since September last year when Vikas Purohit quit Amazon. According to a statement made by an Amazon official: Fashion has...

Sold in a flash! E-tailers move to the flash sale model

The concept of flash sales, that started gaining significant momentum in India in 2014, thanks to smartphone makers Xiaomi and Hugo Barra who introduced the term 'Smartphone Flash Sales' in India, has suddenly begun to grab the fancy of various...

Gone in a Flash: The fastest consumption booster for e-tailers

Online fashion lifestyle brand Fashionara.com has announced the launch of its Android app for 'flash sales' of the brands listed on its platform. The company plans to launch an iOS version in coming weeks. Online fashion retailer Fashionara too...

6 International Fashion Labels Debut in India on Fashionara.com

Fashionara.com has recently announced that six international fashion brands from US will make their India debut exclusively through their e-store. The online marketplace will start retailing apparel and accessories for US fashion brands Hesperus, Zeldam, Ironi, 15 Love, Swirlgear...
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Chandni Chowk Wedding Festival draws 1.56 million visitors at Omaxe Chowk

More than 75 brands across fashion, jewellery, and lifestyle from Chandni Chowk and Omaxe Chowk came together for the...
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