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Analysis: The men’s innerwear domestic market

Innerwear is no longer a basic need. Earlier it was all about giving shape to the human form as per global and popular standards of physique and human structure. Innerwear is now about intimacy, security and comfort. It has...

Liva is an amalgamation of consumer insights and core fabric needs: Birla Celluose's Manohar Samuel

Back in 2015, Grasim Industries Limited had achieved a major milestone marking the advent of a new era of Birla Cellulose with the launch of new age fabric brand - Liva. Liva is a natural, fluid and fashionable fabric...

FCUK India to base expansion on market research, align strategy with e-commerce

Premium underwear brand FCUK Underwear is building on the cutting-edge style and design aesthetic of its parent apparel brand in India, playing on its core strengths of product quality, perfect body contouring fits and fun and audacious prints that...

28 pc GST on watches could increase risk of smuggling: Titan

The incidence of 28 per cent tax on watches under the GST regime is one of the highest in the world that could increase the risk of smuggling, Tata group firm Titan has said in a quarterly update. "At 28...

Snapdeal announces fashion extravaganza end of season sale

Snapdeal has announced its fashion end of season sale starting June 17. Snapdeal is offering flat 40-70 per cent off with an additional 10 per cent off over the weekends across some of the best fashion labels such as...

Malls turn into destination centres for wedding shopping

Wedding Industry is a flourishing market in India. With each passing year weddings are getting bigger and better. The wedding market has been growing at a great pace. With people becoming more fashion conscious there is a lot of...

Zara, H&M open first ever stores in New Zealand

Fast fashion brands Zara and H&M opened their first stores in New Zealand this week, and hundreds of shoppers turned up to pick up simple, smart and elegant pieces of clothing at very affordable prices. Zara's one-storey outlet at New Zealand's Sylvia Park...

DLF Place, Saket signs up with an array of high street, lifestyle and food brands

DLF Place, Saket - Delhi’s premium lifestyle destination - further strengthens its brand mix with the opening of 14 new brand outlets at the mall. Starting this summer – Adidas Originals, FCUK, Pepe Jeans, Kazo, Pink Island, Poney, Punjabi...

Amazon.in announces Great Indian Sale

Looking for that funky smartphone or a trendy pair of trousers? Want to refurbish your living room with the latest quirky home and kitchen products or want to shop for the latest bestsellers in books, then here’s the opportunity...

Optical Palace expands in Kolkata

Vision care and eyegear retailer, Optical Palace has opened its 14th outlet in Kolkata at New Alipore. Spread over 300 sq.ft., the new outlet will showcase contact lenses, ophthalmic lenses, sun glasses, and optical glasses by brands such as...
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Digital Icon : Rakesh Bali

Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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