Ferrero Rocher
In Focus
5 brands that achieve maximum impact with minimum advertising
These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers
Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...
In Focus
These 5 brands spend the least on advertising
These brands shell out the minimum for traditional advertising and yet manage to make a lasting impact on consumers
Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A...
In Focus
Unwrapping the Archies’ reinvention plan
From tie-ups with q-commerce players and special gift hampers in partnership with category leaders to opening stores in the Middle East, here’s what India’s oldest gifting company Archies has on the cards tohelp revive its past glory…New Delhi: Archies—a...
Food
Ferrero aims Rs 2,000 crore investment, to double distribution network
Italian confectionery major Ferrero will invest another Rs 500 crore to take its total investment to Rs 2,000 crore in India, as part of plans to expand its production facility and distribution network, said a top company official."India is...
Progressive Grocer
Product differentiation, innovation drive Ferrero India’s remarkable challenge to Nestle
Driven by product differentiation and innovation, Ferrero International, the world’s fourth-largest confectionery company, which entered India in 2008, is targeting to capture the No. 2 spot in the country’s chocolate confectionery market.
In just seven years, the maker of the...
Retail
Government to Ferrero — export 50 per cent products made here
Ferrero International, the European confectionary giant, has been asked by the Indian government to export approximately 50 per cent of its production in the country. Ferrero International is the maker of the famous Ferrero Rocher chocolates.The government is of...
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Latest News
Vineet Gautam to step down as Bestseller India CEO
Although Gautam has not yet disclosed details about his next venture, his statements hinted at a new chapter ahead.
New...
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