Fila

The current state of fashion in India is dynamic, disruptions are common, and people are no longer scared to experiment. One fashion genre which is changing the way people look dress is streetwear. This genus is all about a...

Sports aesthetics have had enormous influence on fashion and styles over the years. From knitted shirts to pleated skirts, the trend is nothing new to the fashion world. But what’s new and surprising is the breakneck speed at which...

The world around us is rapidly evolving. Millennials are leading busy lives, with different priorities and expectations than previous generations. One priority in their life is fitness. The pursuit of wellness has become a daily activity for them. This...

Cravatex Brands Limited (CBL) has partnered with Vans, the original action sports brand and advocate for creative expression, to operate the Vans India business. With the addition of Vans, CBL continues to add incredible brands to its portfolio which...

The Indian Fashion Retail Market is poised for great growth. According to Technopak Research, the Indian Retail Market was estimated to be worth Rs 53,06,400 crore (US$ 792 billion) in 2018 and is expected to reach Rs 1,50,68,300 crore...

2018 saw the comeback of sports brands, both globally and in India, due to the shift in consumer preference towards sports inspired athleisure clothing. A key player in the Indian market, Italian sports and fashion brand FILA has planned...

K-Swiss has expanded from tennis footwear, to include lifestyle and training footwear that stands up to the performance demands of world-class athletes and trendsetters alike. The brand is acclaimed worldwide and became a style statement both on and off...

Fila has had a long and colourful history! Right from its humble beginnings in Biella, Italy over a hundred years ago to the colossal stand that it enjoys today in a country like India, Fila has endured as a...

The Italian sports-fashion brand Fila has announced its first ever Heritage collaboration with indie streetwear brand Norblack Norwhite which are now available in its stores. FILA India's partnership with Norblack Norwhite pays homage to a heritage of textiles from Italy and to the age-old...

After the success of Fila India’s flagship heritage store in Mumbai, Fila has just launched its new heritage store in Pune.Sneaking its way into the affluent neighborhood of Viman Nagar at the bustling Phoenix Market City mall Pune, the...