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Strauss to transition from D2C to an omnichannel brand: Founder Deepak Sachdeva

Founded in 2015, the company offers sports and fitness equipment in categories such as exercise and fitness, yoga, skating, cricket, and cyclingBengaluru: Launched by Deepak Sachdeva, Strauss is one of the leading players in the sports and fitness segment....

D2C fitness brand Boldfit plans to go offline, double revenues

The Pallav Bihani-promoted brand eyes opening 100 stores in the next four years and a slice of the burgeoning athleisure business in IndiaMumbai: D2C fitness company Boldfit will soon open offline stores and is currently working on firming up...

Pacific Group opens the biggest mall in Faridabad

The Mall of Faridabad opened its door to the public on MondayNew Delhi: Retail real estate player Pacific Group opened the gates of its latest shopping centre The Mall of Faridabad in Haryana for customers on Monday. Spread across...

Here’s how Google mentors emerging startups

Tech giant Google offers a wide variety of programmes and initiatives to help startups grow and scaleIndia had more than 93,000 startups according to data released by the Department for Promotion of Industry and Internal Trade (DPIIT) in...

The offshoots: 12 startups founded by former Flipkart employees

From fitness to fintech, here are 12 diverse startup businesses founded by individuals who were once part of the Flipkart team Bengaluru: Flipkart is the model success story of an Indian e-commerce startup. The homegrown e-commerce platform Flipkart was founded...

Retail Tech Case Study: Decathlon India boosts shopping experience, increases efficiency by 15%

Long queues at its in-store checkout counters were impacting Decathlon’s business. Here’s how the sports retail chain used technology to not only achieve faster checkouts but also increase store efficiencyNew Delhi: Founded in 1976 by Michel Leclerq, France-based sporting...

Cult.Sport partners with GoKwik to offer safe COD service

The goal of the partnership with GoKwik is to further strengthen Cult.Sport's presence in remote towns and cities of India where COD is a preferred mode of paymentNew Delhi: Sports-first D2C brand Cult.Sport partnered with eCommerce enabler GoKwik to expand cash-on-delivery...

Indians may soon be able to shop for ‘INDIAsize’ garments

The government's goal is to take the domestic technical textiles segment to $40-50 billion in the next five years New Delhi: The Textiles Ministry will soon rollout 'INDIAsize' -- measurements and standards designed to better suit the Indian body types, Textiles...

The Landscape and Future of the Indian Sportswear Market

Several factors have stimulated the transformation of sportswear into a fashion statement including the emergence of health and wellness trends, an increase in sporting events, rise of sports celebrities, higher disposable incomes, and a shift in lifestyle patterns towards...

Reebok opens store at Lulu Mall, Lucknow

The store was inaugurated by Bollywood celebrity Malaika Arora and it is offering Reebok’s signature collections in running, training, walking and lifestyle New Delhi: Sports footwear and apparel brand Reebok opened its latest store at Lulu Mall in Lucknow. The store...
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Phoenix Palladium, Mumbai welcomes 4 new brands

The newly launched brands include Lifestyle, Celio, Ecco, and San-Cha Tea Boutique Bengaluru: Phoenix Palladium Mall in Mumbai, operated by...
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