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Cult Store debuts in Hyderabad

Spanning 3,300 sq. ft. of retail space, the new Cult outlet is the brand's largest location to dateBengaluru: Cult, the sports-focused direct-to-consumer (D2C) brand and retail division of fitness tech company Cure.fit, has entered Hyderabad with its first store...

Boldfit partners with Royal Challengers Bengaluru

Boldfit will provide RCB players and fans alike, fitness equipment designed to enhance their training regimen and optimise performance on and off the field Bengaluru: Fitness apparel, supplements and equipment brand Boldfit has signed as the exclusive fitness equipment partner with...

D2C fitness brand Boldfit plans to go offline, double revenues

The Pallav Bihani-promoted brand eyes opening 100 stores in the next four years and a slice of the burgeoning athleisure business in IndiaMumbai: D2C fitness company Boldfit will soon open offline stores and is currently working on firming up...

Cult.sport launches flagship store in Bengaluru

Located at Indiranagar, it is the second offline store of Cult.Sport in the country Bengaluru: Sports-first direct-to-consumer (D2C) brand Cult.sport has launched its flagship store in Bengaluru, a company official wrote on social media. Located at Indiranagar, it is the second...

Where is the Indian athleisure market today?

Athleisure, which originated in the West, is no longer a passing trend but a thriving industry that continues to evolve. Explore the dimensions, driving forces, and potential growth avenues within the Indian athleisure marketBengaluru: The fashion landscape all over...

The offshoots: 12 startups founded by former Flipkart employees

From fitness to fintech, here are 12 diverse startup businesses founded by individuals who were once part of the Flipkart team Bengaluru: Flipkart is the model success story of an Indian e-commerce startup. The homegrown e-commerce platform Flipkart was founded...

Hrithik Roshan’s HRX goes omnichannel; unveils first exclusive offline store in Mumbai

The first HRX by Hrithik Roshan offline store is spread over 2,600 sq. ft. and is located at the Phoenix Market City mall in Kurla, Mumbai Bengaluru: Indian actor Hrithik Roshan unveiled his fitness brand HRX's first store in Mumbai on...

Iki Chic launches IKIFIT for women

The IKIFIT fitness range of apparel will be available through its website New Delhi: Women’s wear brand Iki Chic has launched a fitness apparel range IKIFIT that offers a variety of women-focused functional fitness apparel. The fitness range is made with sweat-wicking materials...
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Phoenix Palladium, Mumbai welcomes 4 new brands

The newly launched brands include Lifestyle, Celio, Ecco, and San-Cha Tea Boutique Bengaluru: Phoenix Palladium Mall in Mumbai, operated by...
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