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Cult Store debuts in Hyderabad

Spanning 3,300 sq. ft. of retail space, the new Cult outlet is the brand's largest location to dateBengaluru: Cult, the sports-focused direct-to-consumer (D2C) brand and retail division of fitness tech company Cure.fit, has entered Hyderabad with its first store...

Cricketer KL Rahul partners with Boldfit

This collaboration positions Rahul as both a strategic investor and a brand ambassador for sports footwear, apparel, and fitness equipmentNew Delhi: Indian cricketer KL Rahul has partnered with D2C fitness brand Boldfit, a release by the company said on Wednesday.This...

Boldfit partners with Royal Challengers Bengaluru

Boldfit will provide RCB players and fans alike, fitness equipment designed to enhance their training regimen and optimise performance on and off the field Bengaluru: Fitness apparel, supplements and equipment brand Boldfit has signed as the exclusive fitness equipment partner with...

D2C fitness brand Boldfit plans to go offline, double revenues

The Pallav Bihani-promoted brand eyes opening 100 stores in the next four years and a slice of the burgeoning athleisure business in IndiaMumbai: D2C fitness company Boldfit will soon open offline stores and is currently working on firming up...

Fitness equipment brand Powermax to open 10 new stores

The brand also plans to grant at least 50 franchises by 2024New Delhi: Mumbai-based fitness equipment brand Powermax aims to launch 10 stores across India with plans to grant at least 50 additional franchises by the end of this...

Cult.sport launches flagship store in Bengaluru

Located at Indiranagar, it is the second offline store of Cult.Sport in the country Bengaluru: Sports-first direct-to-consumer (D2C) brand Cult.sport has launched its flagship store in Bengaluru, a company official wrote on social media. Located at Indiranagar, it is the second...

Cult.Sport partners with GoKwik to offer safe COD service

The goal of the partnership with GoKwik is to further strengthen Cult.Sport's presence in remote towns and cities of India where COD is a preferred mode of paymentNew Delhi: Sports-first D2C brand Cult.Sport partnered with eCommerce enabler GoKwik to expand cash-on-delivery...
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IMAGES Fashion Awards 2025: Celebrating Innovation & Sustainability

New Delhi: At the IMAGES Fashion Awards (IFA), held during the 24th India Fashion Forum (IFF) in Bengaluru on...
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