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Flipkart celebrates Month of the Customer as part of 10th anniversary

Flipkart today flagged the start of the ‘Month of the Customer’, part of its 10th anniversary celebrations, with a program in which its employees visit customers across the country in July. The initiative will see top executives, including CEO...

Flipkart launches first private label for men, Metronaut

Flipkart Fashion has launched its first fashion private label for men – Metronaut, a contemporary urban fashion line offering the trendiest styles at incredible price points. A mix of unpretentious, contemporary and smart, the collection will feature a wide range of...

The role of supply chain management in today's retail scenario

With the retail market growing vigorously, retailers across the nation are ideating on how to make the best of the opportunities at hand. Supply chain management plays a vital role in the entire process. We talked to the SCM...

Flipkart collaborates with Myntra and Jabong for End of Reason Sale

For the first time ever, Flipkart will be collaborating with Myntra and Jabong to make the End of Reason Sale (EORS) the biggest fashion sale event in the country. Flipkart is looking at EORS to drive highly engaging offer...

Flipkart experiences 6x spike in TV sales over the weekend

Flipkart experienced 6x spike in its sales over the weekend due to its unique delivery and installation proposition. Matching the excitement of the Champions Trophy Finals and of cricket fans in India, Flipkart introduced a unique proposition for delivery &...

Flipkart Fashion launches first private label, Divastri

Flipkart Fashion has launched its first private label Divastri, a fashion line of women ethnic wear. Divastri has been designed to appeal Flipkart Fashion’s large and growing women customer base who are constantly on the look-out for the latest...

Is the rise of e-commerce helping affiliate marketing players?

India’s e-commerce industry has witnessed a major breakthrough in the last few years. Increasing Internet penetration, safe and secure payment modes along with aggressive marketing strategies have all played a significant role in the booming e-commerce sector. With digitization...

Flipkart-eBay India deal gets approval from Competition Commission

E-commerce major Flipkart's proposed acquisition of eBay India has received approval from the Competition Commission. According to a PTI report: Besides, the fair trade regulator has given nod to eBay Singapore's subscription of compulsorily convertible preference shares (CCPS) issued by...

Ahead of GST rollout, retailers dole out massive discounts

India will adopt its most comprehensive indirect tax reform, the Goods and Services Tax (GST) - on July 1, 2017. GST will help remove tax barriers between states, creating a single market. The roll-out will replace a plethora of...

Amazon to continue investing in infra, innovation in India

Amazon will continue to invest in India in expanding infrastructure and bringing in solutions that enhance consumer and seller experience as the US-based e-commerce major looks to overtake local rival, Flipkart. According to a PTI report: Amazon, which has completed...
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Digital Icon : Parth Patel

As the e-commerce head for Kisna & Diamond Jewellery, Parth Patel has a passion for leveraging digital platforms to...
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