Forrester
Research
Marketing technology and customer obsession are intrinsically linked
Enterprise marketing technology supports many standard, albeit critical, functions such as sending messages and segmenting customers. But to view the category as a tactical solution betrays limited vision in the age of the customer. Few technology categories have such...
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Latest News
Pepe Jeans eyes smart technology solutions to improve CX: Satish Karunakaran
Satish Karunakaran, Director, Transformation sheds light on the denim brand’s future tech implementations, approaches to data handling, security initiatives,...
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