fragrances

Studies have shown that effective scent marketing can increase retail store sales by up to 11%. Here are some strategies retail brands can benefit from…Today's retail landscape is extremely cluttered; businesses are constantly seeking innovative ways to stand out...

The New Delhi-based brand intends to open over 50 shop-in-shops in large format retail stores and around 10 outlets in domestic airports by the end of this fiscal year Bengaluru: Homegrown luxury perfumery brand Mocemsa aims to double its revenue annually,...

Indian fragrance sector has grown 11% in the last two years fuelled by several factors… Bengaluru: The Indian fragrance industry is growing at a massive pace. A surge of homegrown niche fragrance brands such as Bombay Perfumery, Ajmal Perfumes, Isak and...

The company is also planning a foray into new categories of accessories, fragrances, and innerwearNew Delhi: Bengaluru-based fashion brand Snitch grew over 150% in the financial year (FY) 2023-2024 as compared to the previous year, its top executive said...

Department store chain Shoppers Stop will be the exclusive partner for the global fragrance in India Bengaluru: Cult luxury fragrance brand Rabanne has launched its new 1Million Golden Oud fragrance in India exclusively on Shoppers Stop, the company said in...

The new Chanel outlet is located at Phoenix Palladium mall, Lower Parel, Mumbai Bengaluru: French luxury fashion house Chanel has launched its first fragrance and beauty store in Mumbai, an industry official wrote on social media last week. Located at Phoenix...

Revlon competes in the luxury segment with global brands like MAC Cosmetics, Estee Lauder, Lakme, L'Oreal's Maybelline and dozens of new-age online or D2C rivals such as Nykaa, Sugar and MyGlamm New Delhi: Beauty and cosmetics brand Revlon, which operates...

Plum opened its first offline store in New Delhi at Green Park market on 9 March 2023 New Delhi: D2C vegan beauty brand Plum plans to open 100 stores across India, the brand announced in a press release. Plum offers a...

India’s men’s grooming market is expected to grow with a CAGR of more than 11% during the forecast period with more than `31,000 crore market size. While a bulk of this is being driven by D2C online sales, there...

Started as a joke on Pizza Hut’s Facebook page, pizza perfume became a real thing after several fans signed up. The perfume was announced in 2012 and released the limited edition perfume that smelled like "fresh dough with a...