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Funskool India

Funskool secures rights from Asmodee to introduce Catan board game in India

The domestically made Catan board game would be sold at a price of Rs 3,499 in IndiaChennai: Toy manufacturer Funskool India Ltd. promoted by tyre major MRF Group, has acquired the rights from leading entertainment company Asmodee to distribute...

Funskool seeks to transform India into global hub for toy manufacturing

Besides the two units at Ranipet, Funskool India has 1.62 lakh sq ft of manufacturing space at its first plant in GoaNew Delhi: Toy manufacturer Funskool India, part of tyre major MRF Group, has taken up expansion at its...

Measuring show window response

Visual merchandising is about two things: (i) aesthetics and visual appeal, and (ii) organizing the store and products in a manner that leads to a more efficient shopping process and more effective communication with shoppers.There was a time when...

Visual Merchandising: Basics of getting it right

Visual merchandising is not something new. It has been omnipresent through history. It is required by anybody with something to sell, from a fruit vendor to a department store. As long as retail and competition among retailers exist, visual...

Shop Windows That Stop: The art of Visual Merchandising

What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high street? Simple answer – display windows that have the power to make the shopper stop...
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Starbucks ‘fully committed’ to Indian market, says India JV Tata Starbucks

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