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Gagan Gandhi

In-store media: Nimbler and more versatile than traditional advertising

Advertising is generally used as a type of sales pitch for products or services in the retail and private sectors. These days, retailers are adopting various means of advertising any product through print, broadcast, online,...
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Parle, Britannia, and Amul named as top 3 most chosen in-home FMCG brands: Report

On a global scale, the five most chosen FMCG brands are Coca Cola, Colgate, Maggi, Omo and Knorr Bengaluru: Parle Products...
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