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Gap India

Success mantras for global fashion brands in India

India has been touted as the promised land for international fashion and lifestyle brands, but it remains only a promising one where marketers are trying to work around challenges and problems that still plague the retail landscape. India CEO, Gap,...
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Primark, Argos lead the UK’s hottest brands list

Both Primark and Argos achieved a 94% brand awareness among the respondents of the survey followed by Marks &...
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