Gaurang Agrawal

Digital. That’s the word that has quietly and sure-footedly crept into our lives. Everything around us is ‘digital’. The speedometer in our car, the weighing scale and even the wall clock! Digitization is taking over everything that’s traditional in...

FEC zones can substantially extend a mall’s draw, lengthen shopper stay and even increase revenue for other tenants. Most of the progressive malls have re-invented the wheel and embraced entertainment as an important driver to churn the fate of...

From shopping destinations to entertainment centres and food destinations, shopping malls across the world are being looked upon as one stop destinations for a day’s outing. And this holds especially true in India. No mall today can afford to stand...

Imagine if malls had to charge shoppers money each time they wanted to use the cloak room or avail of the drinking water facility… the very thought of it is absurd? Things like a clean and accessible washroom, drinking...

For a mall not to be visually appealing is unthinkable. That perhaps is one of the most important factors that differentiates one mall from the other considering the tenant mix, food and entertainment options remain more or less similar....

No matter how far and deep the web of e-commerce across the globe, the allure of brick-and-mortar retail appears to endure. Not much, it seems, can replace the experience of shopping in a physical space. Discounts - the raison...