Gen Z buyers
In Focus
Gen Z spending power projected to reach $2 trillion by 2035: Report
Gen Z currently drives 43% of India's consumer spending, with their collective spending power reaching $860 billionBengaluru: With a population of 377 million, Gen Z's (people born between 1997 and 2012) collective spending power has surged to $860 billion...
Fashion & Lifestyle
Fabric maker Siyaram’s invests Rs 40 crore to launch Gen-Z focused brand Zecode, targets 25 stores in FY25
Zecode’s first four stores will open in Bengaluru this week, featuring over 5,000 SKUs catering to men, women and kids
Bengaluru: Mumbai-based fabric and garment manufacturer Siyaram’s is entering value fashion retailing business with a new format.
The company is set...
Fashion & Lifestyle
Swiss innerwear brand Sloggi to introduce innovative products
Targeting Gen Z audience of 18-25 years, the brand is set to innovate its product line across markets, including in India Bengaluru: International bodywear brand Sloggi owned by Swiss innerwear manufacturer Triumph International is set to innovate its product line across...
Retail
Social Media rapidly emerges as a critical business and marketing channel to target Gen Z buyers
Generation Z currently makes up 24 percent of the global population and is set to have significant spending power. This 'digitally native' population cohort, born between 1993 and 2007, will be an important customer base in the future.The US...
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Latest News
Digital Icon : Amarinder Dhaliwal
Amarinder Dhaliwal, Chief Product Officer at IndiaMART, is an entrepreneur and an avid adventurer. He finds joy in various...
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