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Gensler Research

Brand Engagement Survey by China's Gensler Research

We conducted an online, panel-based survey of 1,000 adult Chinese consumers to identify patterns in consumer behavior among various demographic groups in China. We analyzed the data according to location, gender, and brand type to better understand how consumer...
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NRF 2025: Retail’s Big Show kicks off in NYC

The opening day includes sessions led by industry leaders, showcasing insights on retail trends, technological advancements, and consumer behaviourNew...
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