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Godrej Appliances

Godrej study shatters kitchen myths

Kitchens across India are undergoing an astonishing transformation as increasing number of multi-cultural nuclear families are becoming the new reality of India. Cooking has metamorphosed from a chore to a pleasure seeking activity that individuals like to indulge in,...

Godrej Appliances aiming to capture 20 pc market share in 5-star, inverter AC

Godrej Appliances, the consumer durables division of Godrej Group, is aiming to capture 20 per cent market share across the 5-star and inverter AC segments by 2018 on the back of new launches. "In the 5 million unit AC market,...

Godrej Appliances to support dabbawalas' Rotibank initiative by providing customised cycles

Godrej Appliances has said that it will provide dabbawalas with customised cycles fitted with its mini-refrigerator 'Chotukool' to support the Mumbai Dabbawala Association's Rotibank initiative. "Godrej Appliances is supporting this initiative through customised cycles fitted with 'Chotukool' that can retain...

Godrej Appliances targets Rs 4,000 crore revenue in next fiscal

Godrej Appliances is eyeing Rs 4,000 crore turnover in the current fiscal, a growth of over 20 per cent year-on-year, in the hope that good monsoons across the country and salary hikes following the implementation of 7th Pay Commission...

Monsoon, pay panel windfall will drive sales: Godrej Appliances

Godrej Appliances expects its sales to grow by 30 per cent in the upcoming festive season on the back of the 7th pay panel award fueling demand as it eyes a total sales of Rs 3,750 crore in 2016-17. According...

Godrej Appliances to ramp up production with Rs 200 crore investment

Godrej Appliances announced its investment plans of Rs. 200 crore to hike production at two of its manufacturing units based at Shirwal near Pune and Mohali in Punjab. According to the company released statement, Godrej Appliances intends to undertake brown-field...

Consumer durable retailers log back into e-commerce

Consumer durable retailers are taking a second shot at e-commerce, the advent of which, they say, is being hastened by increasing internet penetration and growing comfort levels among consumers to shop online. Mumbai-based Vijay Sales and Chennai-based Viveks are...

Godrej launches Eon i-Fresh refrigerators

Committed to designing relevant and trendy products to compliment the changing, modern Indian lifestyle, Godrej Appliances has launched new range of Godrej Eon i-Fresh refrigerators.The new range of i-Fresh refrigerator offers better space management taking care of consumers' storage...
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By December 2026, The Souled Store expects to have about 200 stores: Co-Founder Harsh Lal

Harsh Lal, co-founder of The Souled Store, shares insights into the brand’s journey, design strategies, plans for both online...
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