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66% of shoppers want a unified shopping experience from brands: Report

An increasing number of shoppers, particularly those aged 18-44, are utilising both online and offline platforms, with 75% of online shoppers in India falling within this age group, the report found Bengaluru: As many as 65.8% of consumers in India are...

E-commerce cos focus on transparency, good shopping experience to foster consumer trust: Experts

Big e-commerce players like Amazon use advanced AI/ML (Artificial Intelligence/Machine Learning) to combat fake reviewsNew Delhi: The success of India's thriving e-commerce sector is driven by consumer trust, experts said on Wednesday, while stressing the importance of transparency, data...
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Revolutionizing consumer loyalty: How Benepik transforms first-party data collection

New Delhi: In today's hyper-competitive market, Benepik stands at the forefront of transforming how businesses build and maintain consumer...
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