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FMCG makers see green shoots of revival in rural market, increase marketing spends

Firms such as HUL, Godrej Consumer Products Ltd, Dabur, Marico and Emami expect recovery in consumption and are increasing upfront marketing investments in advertising and promotionNew Delhi: Major FMCG companies feel the demand slump has bottomed out and there are...
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Digital Icon : Rakesh Bali

Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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