GroupM
Research
Video, AR, influencers, vernacular & messaging to drive discovery of brands this festive season
With people spending more time online and continuing to stay at home as a result of the pandemic, video, AR, influencers, vernacular content, and messaging will play a crucial role in driving the discovery of brands, shopping, and celebrations...
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Latest News
How Indian coffee consumption patterns are evolving
Rising disposable incomes, globalisation, and the expansion of international coffee chains are driving this transformation, ushering in a new...
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