Hariharan Ramanathan

Success Story: Max India, democratizing everyday fashion

Zainab S. Kazi - June 15, 2016

Numerous studies and surveys have proven that value consciousness drives shopping habits of Indian consumers. While FMCG firms have been able to give Indians value for money when they shop, Max India is the one firm which has been able...

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Founded in 2023, the D2C brand is now gearing up for product innovation, market expansion, and strengthening its retail...

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